Work Experience
Edelman, Miami
Associate Creative Director | September 2021-Present
-Creating and crafting multiple award-winning campaigns, securing billions of earned impressions through major media placements in consumer and industry publications
-Gaining viral social media success through ideas that spark internet conversation
-Consistently outperforming KPIs by ideating unexpected creative solutions
Credit Karma, Remote
Freelance Senior Copywriter | March 2021-July 2021
-Created television commercials promoting new Karma Confidence feature
-Developed animated YouTube series simplifying and explaining important financial terminology
Born & Bred, Remote
Senior Copywriter | July 2020-February 2021
-Collaborated on Eaze rebrand, earning AdAge and Adweek recognition
-Contributed to Del Monte's Pinkglow Pineapple product launch, gaining national media attention
DDB, New York, NY
Senior Copywriter | August 2019-July 2020
-Collaborated on numerous projects for Capital One, ideating and writing advertising with A-list talent including Samuel L. Jackson
360i, New York, NY
Copywriter | January 2016-August 2019
-Crafted influencer kit for HBO, reaching 22 million with 83% share rate
-Developed impactful campaign for 7-Eleven, leading to a record sales day for the brand’s delivery app
MRY, New York, NY
Intern-Associate Copywriter | October 2014-January 2016
-Wrote a three-word headline for Visa that the brand continued to use for over five years
-Created top-trending hashtag during Super Bowl week, achieving global reach
TEACHING
Miami Ad School, New York, NY / Miami, FL
Instructor
01/2019-03/2024
-Taught “Short & Sweet,” a weekly headline-writing class. My students have called me "detailed," "patient and effective," and "hands down the best teacher I've had at Miami Ad School yet.”
Education
Miami Ad School, New York, NY
Copywriting Program
Class of 2014
Boston University, Boston, MA
Bachelor of Science in Communication
Concentration in Advertising
Class of 2012