Curb Your Enthusiasm’s Season 9 was the show’s first new season in over half a decade. We sent fun gift boxes to Curb superfans to help them catch up and #BingeOnCurb during the Jewish new year holiday Rosh Hashanah.

I wrote all of the copy in the box, including The Curb Commandments, ten commandments based on episodes from all eight seasons (blasphemously printed onto Torah scrolls).

We sent out 40 kits. 83% of recipients shared theirs on social media, leading to 13,700+ engagements and a potential reach of approximately 22 million people. Below are some of our favorite reactions.

This is the best thing I’ve ever received or will ever receive. Sorry to everyone who gives me a million dollars in the future. This gift from @hbo is better.
— @KrisCarn

@CrazyJewishMom's boyfriend found an unexpected use for the light-activated sensor that we'd placed inside the box:

And @WalkWithGerald hummed along.