Le Café Hellmann’s
In the summer of 2024, a certain global sporting event in Paris had France top of mind for American consumers.
Hellmann’s saw an opportunity. We invited New Yorkers to enjoy french fries the French way—dipped in mayonnaise. Introducing Le Café Hellmann's, a pop-up restaurant serving fries and mayo along with cocktails and mocktails.
Press
Food & Wine | Timeout New York | Little Black Book
Guests enjoyed live accordion music and received Hellmann’s-branded French berets.
Creative Director: Spike Logan
Art Director: Francesca Casillas