House of HomeGoods

When you go to HomeGoods, you always find something unexpected. To highlight the ever-changing finds in their stores, we created an ever-changing vacation home, filled it with HomeGoods finds, and transformed it between EVERY guest stay to always showcase a new look.

Drum Awards: Best PR Campaign

To bring House of HomeGoods to life, we created distinct looks for each guest stay, four in total. Each look served as a unique source of inspiration. Swipe through the images below to learn more about the looks.

The inspiration didn't stop with the stays. We gave guests suitcases accompanied by notes inviting them to pack as many HomeGoods finds as they could fit before they left.

Group Creative Director: Kristen Kusterer
Creative Directors: Connie Leonard and Annie Elliott
Art Director: Kelsey Kovalcik
Designers: Victoria Vasquez and Chi Chuang