Benji Shaw

Creative Director & Copywriter

HomeGoods | Dream Vibes

HomeGoods has decor to fit any style. But what if you're not quite sure what style fits you?‍ We created an unexpected way to help HomeGoods fans discover what vibe they're craving—by tapping into their dreams.

Introducing HomeGoods Dream Vibes, a website that translates the mood of your actual dreams into interior design inspiration.

Using IBM Watson Natural Language Understanding sentiment analysis, we created 84 unique vibes with over three million total decor result combinations.

Users are shown one of 84 vibes we created, based on their dream’s two most prevalent sentiments.

When visitors arrive at the website, they're prompted to input a dream they've had, using voice or text.

After inputting their dream, visitors are prompted to answer a few more questions to discover their dream vibe.

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Launch

We partnered with fan-favorite former Bachelorette contestant Tyler Cameron to launch our campaign, redesigning his actual home to fit his vibe.

Group Creative Director: Kristen Kusterer
Creative Directors: Annie Elliott and Samantha Wilco
Copywriters: Emily Curran and Grace Messara
Art Directors: Kelsey Kovalcik, Kalana White, and Jade Song
Designers: Rebecca Price and Kelly Salih