The Breyers Freezerpit

Summer is s'mores season. But what if you aren't near a campfire? With new Breyers S'mores, you can enjoy the great taste of s'mores any time, anywhere.

So we created the Breyers Freezerpit, a firepit-inspired cooler filled with Breyers S’mores bars and sandwiches along with dry ice “smoke,” popping up with a campfire-inspired activation in the middle of downtown Chicago’s Maggie Daley Park.

“Sitting around this bad boy on a wooden bench made me feel like I was back at summer camp again. Except this time I was getting to eat some delicious dessert instead of swatting away mosquitoes and coughing from smoke inhalation — an upgrade I welcomed with open arms.”
-Spoon University

Press
Parade | ABC7 Chicago | WGN | Chicago Reader | Timeout Chicago | Spoon University | Bake Magazine | Yahoo | Do312 | ShowCago

“It felt like being in the middle of a Gilmore Girls episode–it was that wholesome.”
-Showcago

The Breyers Mini Freezerpit

S’mores fans who couldn’t attend the event could still get in on the Freezerpit fun. We created The Mini Freezerpit, a pint cooler designed to look like a tabletop firepit. Each Mini Freezerpit winner received their kit along with a pint of Breyers S’mores, custom skewer spoons we created to mimic marshmallow skewers, and a series of collectible stickers.

Group Creative Directors: Megan Skelly & Eden Feducia
 Art Director: Francesca Casillas