When Nespresso owners travel for the holidays, they often get stuck without the coffee they love. So we created a tongue-in-cheek holiday campaign encouraging them to give Nespresso to their loved ones—and tell them to Open This One First so everyone can enjoy.

Social media video posts (click to play):

We even created a self-opening box to live at Nespresso’s pop-up holiday boutique:

We also created a Snapchat geofilter for the boutique:

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