Nespresso | Open This One First

When Nespresso owners travel for the holidays, they often get stuck without the coffee they love.

So we created a tongue-in-cheek holiday campaign encouraging them to gift Nespresso to their loved ones, and tell them to “Open This One First.” So everyone can enjoy.

Social

In-store activation

We created a self-opening box to live at Nespresso’s pop-up holiday boutique:

We also created a Snapchat geofilter for the boutique:

Art Director: Matt Calabrese
Designer: Kat Choi
Creative Directors: James Rogala and Corel Theuma
GCD: Megan Skelly