When Nespresso owners travel for the holidays, they often get stuck without the coffee they love. So we created a tongue-in-cheek holiday campaign encouraging them to give Nespresso to their loved ones—and tell them to Open This One First so everyone can enjoy.
Social media video posts (click to play):
We even created a self-opening box to live at Nespresso’s pop-up holiday boutique:
We also created a Snapchat geofilter for the boutique: