Credit Karma | Karma Confidence

We created a pair of TV commercials to help Credit Karma launch their newest feature, Karma Confidence. Each spot sets up a different potential big idea.

Smart & Confident
Looking for Karma Confidence is a smart choice in an increasingly smart world. We subtly positioned Karma Confidence as the newest tech innovation, telling the story of a homeowner who gets good advice from an unexpected source—the smart devices living in her house.

Procrastination
Worrying about not being approved can cause people to delay applying for credit cards, even when they could really benefit from them. We humorously leaned into procrastination to show Karma Confidence as the cure for it.

Art Director: Mica Dieterich
Design: Fay Chang
GCD: Hayley Banks
Animation: Giant Ant