Vaseline Lip Therapy X Red Lobster Kissing Booth

Vaseline Limited Edition Valentine's Day Lip Therapy makes your lips so soft and kissable that, of course, the brand needed to take a stand in favor of PDA.

So we had Vaseline ask their crush and date night expert, Red Lobster, to be their Valentine, sliding into their DMs to create a PDA OK Zone. We hard-launched the Vaseline Lip Therapy X Red Lobster Kissing Booth just in time for Valentine's Day.

Each reservation included a booth for two at the Times Square Red Lobster, with a $140 per couple five course prix fixe menu, cocktails inspired by the the Vaseline Lip Therapy collection, and a final course of Limited Edition Valentine’s Day Vaseline Lip Therapy.

Press
Delish | Parade | Bossip | MediaPost

Our initial three-day run was completely booked within hours of launch, prompting us to add a fourth day to our event.

The brands are flirting again

Things got steamy on IG, from pre-launch screenshots on stories to an epic mascot love story on Reels.

Everyone’s talking about it

Our campaign was picked up across news, morning radio shows, and of course, linkedin.

Creative Directors: Rodrigo Bistene & Benji Shaw
Jr. Copywriter: Oliver Pollock
Jr. Art Director: Anna Margarites