Del Monte | Pinkglow Pineapple

When the pineapple’s inside is pink, how do you get people talking about the packaging on the outside?

Produce company Del Monte grew a limited edition pink pineapple and needed a style and story worthwhile of their ultra-luxury delicacy. We gave the Pinkglow Pineapple the royal treatment, introducing it as the Jewel of the Jungle.

My role: card copy, package copy, and web copy.

WEB COPY

A royal delicacy descends into the hands of Jimmy kimmel

Press
Martha Stewart | Today.com | Food Network | Food & Wine | PureWow | PopSugar

Co-Copywriter/ACD: Ryan Spiers
Designers: Victoria Martin, Anastasia Itkina, Danielle Harris