Those who have Nespresso love Nespresso. But traveling home for the holidays means they have no choice but to leave their coffee behind.

Unless they gift their hosts a Nespresso machine, and ask them to Open This One First.

Social media video posts (click to play):

Self-opening box at  Nespresso Pop-Up Boutique:


Snapchat geofilter at Nespresso Pop-Up Boutique:

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Art Directors: Matt Calabrese and Kat Choi
Creative Directors: James Rogala and Corel Theuma
GCD: Megan Skelly