Those who have Nespresso love Nespresso. But traveling home for the holidays means they have no choice but to leave their coffee behind.

Unless they gift their hosts a Nespresso machine, and ask them to Open This One First.

We created digital videos, social media posts, and even in-store activations featuring self-opening boxes.

Digital videos:

Social media video posts (click to play):

Self-opening box at  Nespresso Pop-Up Boutique:

 

Snapchat geofilter at Nespresso Pop-Up Boutique:

Snapchat 1.JPG
 

Art Directors: Matt Calabrese and Kat Choi
Creative Directors: James Rogala and Corel Theuma
GCD: Megan Skelly