To launch Season 9 of Curb Your Enthusiasm, we created gift boxes and sent them to Curb superfans on Rosh Hashanah. Each item in the box featured an accompanying Snapcode to help fans #BingeOnCurb and catch up before the first new season in over half a decade.
We sent out 40 kits. 83% of recipients shared theirs on social media, leading to 13,700+ engagements and a potential reach of approximately 22 million people. Below are some of our favorite reactions.
@CrazyJewishMom's boyfriend found an unexpected use for the light-activated sensor that we'd placed inside the box:
And @WalkWithGerald hummed along.