Holiday sales are an important element of Nespresso’s business, and many of those who gift Nespresso machines are current owners. We targeted them with a fun campaign based on a simple idea—wherever they go for the holidays, they shouldn’t be stuck without the coffee they love. Gift Nespresso, and tell them to Open This One First.
Social media video posts (click to play):
Nespresso Pop-Up Boutique with Snapchat geofilter: