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Tostitos

 

We love Tostitos Queso Dip. It’s delicious. But whenever we eat it, we get queso on our hands (and then on our shirts, sofas, and remote controls). So we created a twist-up container to make dipping less messy. Modern Copywriter called our idea genius.
Student work.
 

Launch campaign to create product awareness:

Follow-up campaign to drive home product benefit: