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Curb Your Enthusiasm

 

To launch Season 9 of Curb Your Enthusiasm, we created gift boxes and sent them to Curb superfans on Rosh Hashanah. Each item in the box featured an accompanying Snapcode to help fans #BingeOnCurb and catch up before the first new season in over half a decade.

 
 

Reactions:
We sent out 40 kits. 83% of recipients shared theirs on social media, leading to 13,700+ engagements and a potential reach of approximately 22 million people. Below are some of our favorite reactions.

This is the best thing I’ve ever received or will ever receive. Sorry to everyone who gives me a million dollars in the future. This gift from @hbo is better.
— @KrisCarn
 
 
 
 

@CrazyJewishMom's boyfriend found an unexpected use for the light-activated sensor that we'd placed inside the box:

 
 

And @WalkWithGerald hummed along.

 

Art director: Matt Calabrese
Creative Director: Adam Gloo
Creative Director: James Rogala