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Curb Your Enthusiasm

 

To launch Season 9 of Curb Your Enthusiasm, we created gift boxes and sent them to Curb superfans on Rosh Hashanah. Each item in the box featured an accompanying Snapcode to help fans #BingeOnCurb and catch up before the first new season in over half a decade.

 
 

Reactions:
We sent out 40 kits. 83% of recipients shared theirs on social media, leading to 13,700+ engagements and a potential reach of approximately 22 million people. Below are some of our favorite reactions.

@KrisCarn captioned a video of her opening the box with an enthusiastic response:
"This is the best thing I've ever received or will ever receive. Sorry to everyone who gives me a million dollars in the future. This gift from @hbo is better."

 
 
 
 

@CrazyJewishMom's boyfriend found an unexpected use for the light-activated sensor that we'd placed inside the box:

 
 

And @WalkWithGerald hummed along.

 

Art director: Matt Calabrese
Creative Director: Adam Gloo
Creative Director: James Rogala