To launch Season 9 of Curb Your Enthusiasm, we created gift boxes and sent them to Curb superfans on Rosh Hashanah. Each item in the box featured an accompanying Snapcode to help fans #BingeOnCurb and catch up before the first new season in over half a decade.
@KrisCarn captioned a video of her opening the box with an enthusiastic response:
"This is the best thing I've ever received or will ever receive. Sorry to everyone who gives me a million dollars in the future. This gift from @hbo is better."
@CrazyJewishMom's boyfriend found an unexpected use for the light-activated sensor that we'd placed inside the box:
And @AdamGoesHam's video of his gift aroused jealousy from Twitter user @SlopMaster00, who responded with a GIF from the show: