7-Eleven: 53¢ for LIII


To help fans recover the day after Super Bowl LIII (53), we made select items in the 7NOW delivery app 53¢.

The centerpiece of our campaign? Open letters to the winning and losing cities in their local newspapers. I wrote the ad in the Boston Globe. The ad in the Los Angeles Times was written by Robert George.

We also created a set of print ads that would have gone live if Los Angeles had beaten New England. Again, Boston Globe ad written by me, LA Times ad written by Robert George.

Social videos promoting the deal:

And the recovery items in the app itself: