7-Eleven: 53¢ for LIII


To help fans recover the day after Super Bowl LIII (53), we made select items in the 7NOW delivery app 53¢.

The centerpiece to our campaign? Open letters to the winning and losing cities in their local newspapers. I wrote the ad in the Boston Globe. The ad in the Los Angeles Times was written by Robert George.

Curious to see the ad I wrote that would have run if New England lost? I’ll gladly show it in person. Email me at benjamin.eli.shaw@gmail.com.

Social videos promoting the deal:

And the recovery items in the app itself: